Industry News

AusPost announces record e-commerce results, extends essential medical service

Postal service company, Australia Post, has revealed that August 2020 was the biggest month in Australian online shopping history.

The number of online purchases for the month were up 8.9 per cent when compared to the 2019 pre-Christmas peak and 5.8 per cent higher than April 2020, the previous largest period.

The pre-Christmas peak was measured as the 31 day to 18 December 2019, inclusive.

Victoria continues to lead the way with online shopping growth in the state up 170 per cent year-on-year. This compares to a growth rate of 85 per cent across the country.

Nicole Sheffield, Australia Post Executive General Manager Community & Consumer, said Victoria had become Australia’s online shopping capital, with the state home to the nation’s five top online shopping locations in August.

“Point Cook in Melbourne’s west holds the number one spot, but suburbs like Craigieburn and Doreen in the outer-north made the top five list for the first time last month,” said Sheffield.

“What’s even more interesting is in 2019, just four Victorian postcodes made it into Australia’s top 10 online shopping locations; Victorian postcodes now hold six of those spots for the six months from March-August this year.

“In July and August more than a third of all Australian online purchases were made in Victoria, which speaks to the impact Stage 4 restrictions have had on the local retail landscape,” said Sheffield.

More and more Australians are turning to online shopping with the pandemic not only prompting seasoned shoppers to continue, but encouraging many households to try online for the first time.

“Between March and August this year over 8.1 million households have shopped online, an increase of 16 per cent when compared to the same time last year; and almost a million of these households had never shopped online before,” said Sheffield.

“In April we saw the biggest influx of new shoppers with over 200,000 new households entering the market. In the five months that have followed over two-thirds (67 per cent) of these households have continued to shop online, with a quarter of them shopping twice or more per month on average.”

In August, the stand out categories across the nation were food and liquor, health and beauty and home and garden products, all growing 90 per cent or more year-on-year.

Online shopping continues to boom with growth for the second week of September up 79 per cent nationally, and 145 per cent in Victoria, a trend set to continue with the key online sales period and Christmas fast approaching.

August 2020: Australia’s top 5 online shopping locations by volume

  1. Point Cook, VIC 3030
  2. Cranbourne, VIC 3977
  3. Hoppers Crossing, VIC 3029
  4. Craigieburn, VIC 3064
  5. Doreen, VIC 3754

March-August 2020 inclusive: Australia’s top 10 online shopping locations by Volume

  1. Point Cook, VIC 3030
  2. Cranbourne, VIC 3977
  3. Hoppers Crossing, VIC 3029
  4. Craigieburn, VIC 3064
  5. Liverpool, NSW 2170
  6. Toowoomba, QLD 4350
  7. Doreen, VIC 3754
  8. Rouse Hill, NSW 2155
  9. Ballarat, VIC 3350
  10. Gosford, NSW 2250

In other news, Australia Post has extended essential medical supplies deliveries to support vulnerable community members.

The postal service company has extended its Pharmacy Home Delivery Service for a further six months, having successfully delivered essential medical supplies to over 24,000 vulnerable Australians during the pandemic from over 1800 pharmacies.

The extension of this critical service comes as part of the Australian Federal Government’s recent announcement to provide ongoing support for a range of Covid-19 health measures for a further six months.

Since March, pharmacies around the country have been able to offer free delivery on prescriptions to eligible customers through funding provided under the Australian Federal Governments Covid-19 health measures and take advantage of Australia Post’s unrivalled national network.

The delivery option has supported vulnerable Australians, including those isolating at home on the advice of a medical practitioner, people over 70 and people with chronic health conditions.

In this short and extremely challenging period for Australians, the Australia Post Pharmacy Home Delivery Service has provided participating pharmacies the option to offer an efficient, reliable service to their most vulnerable customers needing essential medicines delivered to their door.

Australia Post has supported delivery on average of over 200 essential medical supplies per day, some days significantly higher, while a recent surge in Victoria driven by stage 4 restrictions has seen deliveries increase to over 300 per day.

The initiative allows vulnerable members of the community to receive medication and other essential supplies under 500grams through Australia Post’s Express Post network.

Australia Post Executive General Manager, Business, Government & International, Gary Starr, said he is incredibly proud of the critical role Australia Post has played in supporting those in our community who are reliant on delivery of essential medication from their local pharmacy.

“Over the last six months through the Pharmacy Home Delivery Service we’ve been able to implement a simple system that’s made a big difference for pharmacies and their customers right across the country, and we’re delighted to be announcing this extension,” said Starr.

“The pandemic has presented unprecedented challenges for everyone, but it has been particularly difficult for the elderly and vulnerable in our community who haven’t been able to travel safely to their local store or to the pharmacy as they normally would.

“Australia Post hasn’t closed for a single day through the pandemic; our Post Offices have remained open and our posties and drivers have been delivering every day, supporting businesses and the broader Australian community. We look forward to continuing to provide the safe and reliable delivery of essential medical supplies from a trusted brand like Australia Post.”

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